Personalization

Data warehouse Segment field types

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The data warehouse uses the Segments field layout to describe segments associated with each event for a given person.

The Segments field layout includes the following tables:

segment table

The Segment table contains a list of the segments in Personalization and synchronizes with the configuration database.

Field nameData typeSortableDescription
idINT (4 bytes)βœ“Unique segment ID: Personalization internal value
nameVARCHAR (100)𐄂Name of the segment (for example, All article pages)
tracking_idVARCHAR (100)𐄂Shortened machine name of the segment name, from the Personalization segment builder

matched_segment table

The Matched_segment table contains a list of the events and segment information associated with each segment and links the Segment table to the Event table.

Field nameData typeSortableDescription
event_idINT (8 bytes)βœ“Link to an existing ID for an event in the Event table: Personalization internal value
person_idINT (8 bytes)𐄂Link to an existing id for a person Personalization internal value
segment_idINT (4 bytes)βœ“Link to an existing ID for a segment in the Segments table Personalization internal value
db_last_modified_dateTIMESTAMP𐄂The UTC time and date when the row was last modified in the database

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