In the Analyze tab, Personalization displays reports that present information relating to visitors’ interaction with and behavior on your websites and optionally on other channels, such as email.
Detailed report list
Personalization reports are organized into the following sections:
Content
The Content section has several reports which display data related to visitors’ viewing of content on your website. By default, all the reports in the Content section display data from the previous 30 days.
Dashboard Description Content by content title Content view events, organized by the titles of the pieces of content most viewed by visitors. Conversion
The Conversion section has several reports which display the campaign’s actions and click-throughs.
Dashboard Description Reporting period People who reached an event Number of unique people who reached a specified event, and average amount of time needed to reach it. Previous 90 days Rules summary Table of all running rules based on collected events, including decision segment, goal name, number of decisions, number of goals, total value of goals. Previous 30 days Engagement
The Engagement section contains several reports that display data relating to visitors’ engagement with your website. By default, all the reports in the Engagement section display data from the previous six months.
Dashboard Description Engagement score trend Average engagement score, organized by month. Time on site trend Average touch duration in seconds, organized by month. Events
The Events section contains several reports that display data related to visitor events on your website. By default, reports in the Events section display data from the previous 30 days.
Dashboard Description Events by segment Number of events by segment, organized by event name. People
The People section contains reports about your visitors, including information about their identities and their preferences on your website. Each report is based on a different organization scheme or reportable item, and uses the number of visitors captured by Personalization per day. By default, reports in the People section display data from the previous 30 days.
Dashboard Description People by region Number of visitors per day, organized by country and region. People by segment Number of visitors per day, organized by the segments into which each visitor falls. People trend Number of unique visitors, organized by month. Segment
The Segment section contains several reports that display data relating to the segments into which your visitors fell when they accessed your website. By default, the reports in the Segment section display data from the previous 30 days, except the Segment trend and Segments in use trend reports, which display data from the past six months.
Dashboard Description Segment performance Engagement score, average goal value and total goal value by segment, organized by event name and segment name. Segment trend Number of website visitors falling into a specific segment, organized by month. Segments in common with people Number of unique visitors who matched both to a specified segment and to all other segments. In the Segment Name filter, replace Specify a segment name with the name of a segment and click Run. Segments in common with touches Number of unique visitors who matched both to a specified segment and to all other segments within the same touch. In the Segment Name filter, replace Specify a segment name with the name of a segment and click Run. Note
The Segments in common with people and Segments in common with touches reports can’t be run with their default values. You must enter new values to be able to run these reports.
Touches
The Touches section contains several reports displaying data relating to the touches your visitors perform and their methods of accessing your website. By default, the reports in the Touches section display data from the past 30 days.
Dashboard Description Touches by browser Number of touches per day, organized by the browsers that visitors used to access your website. Touches by referrer domain Number of touches per day, organized by the host name of the external domain that referred the visitor to the first webpage visited on your website. Touches by UTM content Number of touches per day, organized by the Google Tag parameter for A/B testing and content-targeted ads. Campaigns
The Campaigns section contains several reports displaying data about the types of campaigns running on your website. By default, the reports in the Campaigns section display data from the past 30 days.
Dashboard Description A/B Test Campaign Examine the performance of an A/B test campaign. In the Campaign Name filter, replace Specify a campaign name with the name of a campaign and click Run. Content Recommendation Campaign Examine the performance of a content recommendation campaign. In the Campaign Name filter, replace Specify a campaign name with the name of a campaign and click Run. Targeted Personalization Campaign Examine the performance of a targeted personalization campaign. In the Campaign Name filter, replace Specify a campaign name with the name of a campaign and click Run.
Modifying report filters
You can filter the information displayed in each report by configuring certain settings. For information about how to do this, see Configuring report filters in Personalization.