This feature is available only to Personalization Starter–Premium or Personalization–Premium subscribers. To upgrade your Personalization subscription to this level, contact your Account Manager.
When building custom reports dimensions and measures to search your website’s data warehouse in real time and display in your custom report.
After familiarizing yourself with the following fields available in custom reports, you can create and customize
Detailed dimension list ¶ Personalization groups dimensions by topic, based on the following list:
Content ¶ Name Type Description Content ID Dimension The local Drupal content ID of the content displayed, or optionally another content ID if the content source is non-Drupal Content Section Dimension The visitor context mapping configured in Drupal, typically mapped to the category or topic the content relates to, such as telecommunications Content Title Dimension The title of the page in a content view Content Type Dimension The visitor context mapping configured in Drupal, typically mapped to the type of content, such as article Content UUID Dimension The UUID of the content displayed within the content view event Keywords Dimension The visitor context mapping configured in Drupal, typically mapped to tags associated with the content, such as VendorA , VendorB
Customer site ¶ Name Type Description Customer ID Dimension A unique integer assigned by Personalization representing the customer website Customer Site Dimension The external ID of the customer website Customer Site ID Dimension A unique integer assigned by Personalization representing the customer website
Date ¶ Name Type Description Event Date Dimension The date-time the event occurred Touch Date Dimension The date-time of the touch Person - First Touch Date Dimension The date-time of the earliest touch for the person Person - Last Touch Date Dimension The date-time of the latest touch for the person Earliest Event Date Measure The earliest event date Latest Event Date Measure The latest event date
Decision ¶ Name Type Description AB Variation ID Dimension The ID of a variation AB Variation Name Dimension The name of a variation Campaign ID Dimension The ID of a campaign Campaign Name Dimension The name of a campaign Campaign Type Dimension The type of campaign such as a/b or mixed Content ID Dimension The UUID of the content displayed in the decision Content Name Dimension The title of the content displayed Decision Policy Dimension The decision policy used to make the decision, such as explore and repeat Goal ID Dimension The ID of an awarded goal Goal Name Dimension The name of an awarded goal Goal Value Dimension Decision goal value Rule ID Dimension The ID of the rule used to replace content Rule Name Dimension The name of the rule used to replace content Rule Segment ID Dimension The ID of the segment on which the rule triggers Rule Segment Name Dimension The name of the segment on which the rule triggers Rule Type Dimension The type of rule used such as ab for A/B testing and target for targeting Slot ID Dimension The ID for the slot where content was replaced Slot Name Dimension The name of the slot where content was replaced View Mode Dimension The ID of the layout of the content displayed Times Shown Measure Count of touches with at least 1 decision event Clickthroughs Measure Count of touches with at least 1 clickthrough event Clickthrough Rate Measure Clickthroughs / times shown Goals Met Measure Count of touches with at least 1 goal event Conversion Rate Measure Goals met / times shown Goal Value Average Measure Average goal value Goal Value Total Measure Total goal value Unique Visitors Measure Count of distinct Person IDs
Engagement ¶ Name Type Description Event Engagement Score Dimension The engagement score assigned to the event. Content views are 1 by default. Other events are 0 , but you can configure to a different value through APIs Person Engagement Score Dimension The sum of all the engagement scores in the events associated with the person Touch Engagement Score Dimension The sum of all the engagement scores in the events associated with the touch Event Engagement Score Average Measure The average of all event engagement scores (excludes events where engagement score is null) Event Engagement Score Total Measure The total of all event engagement scores Person Engagement Score Average Measure The average of all person engagement scores Person Engagement Score Total Measure The total of all person engagement scores Touch Engagement Score Average Measure The average of all touch engagement scores Touch Engagement Score Total Measure The total of all touch engagement scores
Event ¶ Name Type Description Event Category Type Dimension A value based on the Event Type for the event in the event configuration page Event ID Dimension A unique integer assigned by Personalization representing the event Event Name Dimension The name of the event, such as Content View Page Type Dimension The visitor context mapping configured in Drupal, typically mapped to the type of page, such as content page Page URL Dimension The URL of the page the visitor is on, including parameters Referrer Dimension The referring URL to the page the visitor is on Event Count Measure Count of distinct event IDs
Event custom fields ¶ Name Type Description Custom Field 1 Dimension Available for customer use Custom Field 2 Dimension Contains the Persona visitor mapping context configured in Drupal Custom Field 3 to 50 Dimension Available for customer use
External campaign ¶ Name Type Description UTM Content Dimension The utm_content parameter assigned to the touch UTM Medium Dimension The utm_medium parameter assigned to the touch UTM Name Dimension The utm_name parameter assigned to the touch UTM Referrer Dimension The utm_referrer parameter assigned to the touch UTM Terms Dimension The utm_term parameter assigned to the touch
Location ¶ Name Type Description City Dimension The city assigned to the touch Country Dimension The country assigned to the touch Country Code Dimension The country code assigned to the touch DMA Code Dimension The DMA code assigned to the touch Latitude Dimension The latitude assigned to the touch Longitude Dimension The longitude assigned to the touch Postal Code Dimension The postal code assigned to the touch Region Dimension The region assigned to the touch
Person ¶ Name Type Description Active (Yes / No) Dimension Indicates an active profile versus an inactive profile due to an identity merge; Available values: Yes , No Anonymous Visitor (Yes / No) Dimension Anonymous visitor flag; Available values: Yes , No Do Not Track (Yes / No) Dimension Visitor who has opted out of tracking; Available values: Yes , No External Score Dimension External Score Favorite Content Section Dimension Content section viewed the most Favorite Content Type Dimension Content type viewed the most Favorite Keyword Dimension Keyword viewed the most First Time Visitor (Yes / No) Dimension First time visitor flag; Available values: Yes , No Person ID Dimension A unique integer assigned by Personalization representing the person Persona Dimension Persona viewed the most Average Events per Person Measure Event Count / Person Count Average Touches per Person Measure Touch Count / Person Count External Score Total Measure The sum of all External Scores across visitors First Time Person Count Measure Count of distinct Person IDs that are first time visitors Person Count Measure Count of distinct Person IDs
Person custom fields ¶ Name Type Description Custom Field 04 to 50 Dimension Available for customer use
Person identifier ¶ Name Type Description Identifier Dimension The identifier, such as an email address Identifier Type Dimension The identifier type, such as email Identifier Type ID Dimension The integer ID assigned by Personalization representing the identifier type Person Identifier Average Measure Count of distinct identifiers / Person Count Person Identifier Total Measure Count of distinct identifiers
Person link ¶ Name Type Description Linked Person ID Dimension For merged records, the linkages between profiles, represented by a person ID and a second person ID Person ID Dimension See Linked Person ID
Personalization ¶ Name Type Description Audience Name (Personalization 2) Dimension Audience name Chosen Variation (Personalization 2) Dimension Chosen variation Decision Policy (Personalization 2) Dimension Decision policy Goal Name (Personalization 2) Dimension Goal name Machine Name (Personalization 2) Dimension Machine name Name (Personalization 2) Dimension Name Goal Count (Personalization 2) Measure Goal count Goal Value Average (Personalization 2) Measure Goal value average Goal Value Total (Personalization 2) Measure Goal value total
Segment ¶ Name Type Description Segment ID Dimension The Personalization-assigned integer segment ID(s) matched to one or more events Segment Name Dimension The name of one or more segments matched to events Segment Count Measure Count of distinct Segment IDs
System info ¶ Name Type Description Browser Dimension Browser associated with the touch Operator System Dimension Operating system associated with the touch Platform Dimension Platform
Touch ¶ Name Type Description Number of Page Views Dimension Number of Content Views associated with the touch Touch Duration (minutes) Dimension The duration of the touch in minutes Touch Duration (seconds) Dimension The duration of the touch in seconds Touch ID Dimension A unique integer assigned by Personalization representing the touch Number of Page Views Average Measure Sum of all Page Views / Touch Count Number of Page Views Total Measure Sum of all Page Views Touch Count Measure Count of distinct Touch IDs Touch Duration Average (minutes) Measure Touch Duration Average (minutes) / Touch Count Touch Duration Average (seconds) Measure Touch Duration Average (seconds) / Touch Count Touch Duration Total (minutes) Measure Sum of Touch Durations (minutes) Touch Duration Total (seconds) Measure Sum of Touch Durations (seconds)
Touch custom fields ¶ Name Type Description Custom Field 01 to 20 Dimension Available for customer use
Touch source ¶ Name Type Description Channel Type Dimension The channel type associated with the touch, such as Web Landing URL Dimension The landing URL associated with the touch Landing URL Domain Dimension The landing URL domain associated with the touch Referrer Dimension The referring URL associated with the touch Referrer Domain Dimension The referring domain associated with the touch Search Engine Dimension The search engine associated with the touch, if provided Search Terms Dimension The search terms associated with the touch, if provided Channel Type Count Measure Count of distinct Channel Types